Impact Culture and Viewer Journey Design

Research & Insights

SAT-7 supports Christians in the Middle East and North Africa by broadcasting the Good News into homes. They wanted to develop an impact-focused culture to ensure new media content was as effective as possible.

Eido adapted the double-diamond design model, facilitating a three-month training experience with SAT-7's four main TV channels. This included audience research, defining the design challenge, and testing initial versions, ultimately shifting their culture toward evidence-based content development.